EU introduces new toy safety rules: changes to take effect from 2026

From 2026, an updated regulation on toy safety will come into force in European Union countries, significantly tightening requirements for their production and sale. The new rules are aimed at better protecting children from chemical, physical, and digital risks.

According to the regulation, dangerous chemical substances will be banned or strictly limited, including a number of allergens, endocrine disruptors, and toxic components. Special attention is given to toys with digital elements: manufacturers will be required to take into account risks related to internet connectivity, data collection, and impacts on children’s mental well-being.

A so-called “digital toy passport” is also being introduced — a QR code through which consumers and supervisory authorities will be able to obtain complete information about a product’s origin, composition, and compliance with safety standards. This is expected to simplify oversight and the fight against unsafe products, especially in online purchases.

The regulation will be mandatory for all EU countries and will affect both manufacturers and importers. It is expected that the new rules will increase market transparency and the level of child protection, while also requiring businesses to incur additional costs for adaptation.