Google Lens will help detect fraud: how the new feature works

Google has introduced a new feature in Google Lens that helps users identify potential scam schemes and fake listings in just a few seconds.

Now, using a smartphone camera, you can photograph:

• a suspicious item,
• a listing,
• a gift card,
• a letter,
• a strange QR code or website

and Google will check the image for matches, signs of falsification, or attempts to deceive.

How it works:

The user takes a photo or uploads an image to Google Lens.

The system analyzes it and:

• searches for identical items on the internet;
• shows if the picture was previously used in scam listings;
• warns when data (such as logos, gift cards, payment details) may be fake;
• recommends steps to verify authenticity.

What else can be checked through Lens:

• online listings for selling items
• strange messages requesting payment for an order
• suspicious gift cards
• images with “fictional” items
• profiles created for fake sales

Google emphasizes that the feature is especially useful amid growing online fraud, when scammers steal real product photos or create “unreal offers.”

The new feature will gradually roll out in Google Lens worldwide.