Job of the day: manager for planning weekend activities

While most people book hotels, look for restaurants, and plan their vacations on their own, the world’s wealthiest families are increasingly handing these tasks over to special “lifestyle managers.” The cost of such a service can exceed $150,000 a year.

Erica Jakubowicz, co-founder of Roman & Erica, a company that organizes leisure for ultra-wealthy clients, spoke about this unusual profession.

The responsibilities of such specialists range from booking tables at the world’s most popular restaurants to organizing expeditions to the Arctic, family celebrations, private jet flights, and yacht management. Clients have 24/7 access to their advisers and can contact them at any time of day or night. The company serves no more than 10–12 families at once in order to maintain the highest level of personal service.

Sometimes the requests are quite unusual. For example, one client asked for his friends to be urgently evacuated from a yacht in the Mediterranean Sea after a conflict with other passengers. According to Jakubowicz, this required arranging a helicopter operation and transporting the people to shore.

However, most of the work is not related to emergencies, but to saving clients time. Instead of spending hours searching for hotels, restaurants, or entertainment in another country, wealthy people delegate this to professionals. For owners of large companies and investors, time becomes a more valuable resource than money.

Experts note that among the ultra-wealthy, services associated not so much with luxury as with convenience, privacy, and personalization are becoming increasingly popular. Today, the main status symbol is not expensive possessions, but the ability to fully delegate the organization of one’s life to other people.

As the number of billionaires and multimillionaires grows, demand for such services continues to increase. For the world’s most affluent people, luxury is increasingly not another yacht or mansion, but the ability not to spend a single minute on everyday concerns.