The first Oysho concept store in Cyprus opens in Limassol, covering 500 m²

On September 10, 2025, the Saywear Group opened the first Oysho (Zara Group) concept store in Cyprus at the My Mall Limassol shopping center. According to Politis, the new store occupies 500 m² and focuses on sports and casual clothing in athleisure and leisurewear styles.

The interior space is designed with a warm, modern aesthetic: areas are highlighted for collections of leggings and t-shirts, and a separate Oysho Studio line is created for indoor activities — gymnastics, yoga, Pilates, barre, and running. Near the end of the shopping route, there are fitting rooms with wooden details, and the checkout area is equipped with a self-service system to speed up payments. A specially designed illuminated layout guides visitors through the key sections.

The opening means that Limassol residents and visitors can now try and assess the Oysho range offline, including the specialized sports line, before purchasing. According to the source, the concept is exclusively presented in the republic at My Mall Limassol, increasing the brand’s availability on the island and creating a new option for shoppers looking for functional sports and casual clothing.